Acqua di Parma is an Italian luxury brand whose story began in Parma in 1916 with the creation of the Colonia cologne. Its fresh, citrusy composition of bergamot, lavender and rosemary became a favorite of Hollywood stars such as Cary Grant, Ava Gardner, David Niven and Audrey Hepburn, and turned into a symbol of Italian elegance. The iconic cylindrical bottle, in the yellow of Parma's building facades, is still recognizable everywhere today.

Today Acqua di Parma offers fragrances, shaving and skincare products, home fragrances and accessories. The cologne family includes Colonia Essenza, Colonia Pura and Colonia C.L.U.B.. The Blu Mediterraneo collection is inspired by Mediterranean resorts and includes Arancia di Capri, Mirto di Panarea, Bergamotto di Calabria, Mandarino di Sicilia and Mandorlo di Sicilia.

The brand's floral fragrances include Rosa Nobile, Magnolia Infinita, Luce di Rosa, Osmanthus and Yuzu. You can read more about luxury perfumery in our article What are niche perfumes and why are they so special?