Marc Jacobs is an American fashion designer born in 1963 in New York. He graduated from the Parsons School of Design, and in 1992 his grunge-style collection for Perry Ellis became legendary. From 1997 to 2013 he was creative director of Louis Vuitton, where he created the brand's first ready-to-wear line, while developing his own label in parallel.

His first fragrance, Marc Jacobs Woman, was launched in 2001 with a touch of gardenia. The brand also became known for the Splash collection, in which each scent is built around a single ingredient such as cotton, cucumber or fig. Its greatest success, however, is Daisy (2007), created by Alberto Morillas, whose bottle is decorated with white daisies. Today the Daisy family includes Eau So Fresh, Daisy Dream, Daisy Love Eau So Sweet, Daisy Wild and Ever So Fresh.

The brand's other fragrances include Dot, Honey and Perfect with its versions Intense and Elixir. Marc Jacobs perfumes are playful, fresh and feminine, with bottles that are decorations in their own right.